Heritage
In the mid-1800s, J.P. Wiser, the founder of Wiser's Family of Whiskies began the tradition of his Canadian Whisky. Wiser's ambition for his distillery was simple - to produce the highest quality whisky "that pleases the nose, tongue, and eye". In the hands of J.P. Wiser, this process was one that could not be sacrificed by rushing. According to J.P. Wiser, "Quality is something you just can't rush. Horses should hurry, but whisky must take its time." Using only superior ingredients, he aged his whisky to distinction in premium white oak barrels. Over the years the tradition has been passed down, and even today, Wiser's Whisky is the same whisky envisioned and developed by J.P. Wiser himself. It is still hand made using traditional methods to ensure that the final product still lives up to the standards set out by J.P. Wiser almost 150 years ago.
John Philip Wiser, or J.P. as he was fondly known, was the son of a Dutch farmer from New York State. Like his father, J.P. was a man of integrity, strong values and an exceptional work ethic. In the late 1800s Wiser set out in eastern Ontario at a deliberate and steady pace to build a company that was known for its quality, craftsmanship and premium products. Continually improving and advancing the whisky making method, he aimed to refine the process and set new standards. Many products of that day were glaringly impure and under-aged, but Wiser’s Whiskies soon became known for being blended with exacting care and aged to perfection in white oak barrels. A perfectionist in all his undertakings, Wiser used only the finest ingredients and demanded the highest of standards for Wiser’s Red Letter Rye and Wiser’s Canadian Whisky.
